In an industry that thrives on creativity, artists and celebrities follow unique and innovative ways to promote their artwork, and it is not surprising that stars often use unconventional methods. To gain exposure and interaction with their audience, they have recently resorted to innovative strategies and methods to draw the attention of followers to their latest works, and the last of these stars was the artist Asala, who sparked controversy again.

How do stars promote their artistic works?

1. Authenticity:

The Syrian artist, Asala Nasri, resorted to a trick that has become common in the Western and Arab artistic community as well, where the artist deletes all posts from his official account on social networking sites, in order to attract the attention and interest of followers in the current period, and then begins promoting his latest new artistic works.

This is what the artist Asala followed, as she deleted all the posts on her official Instagram account, which caused a huge uproar among her followers and fans, who expected her to separate from her husband, or that she was going through a bad psychological state. But soon what Asala did brought to mind the unusual methods that many stars have followed in the recent period to promote their new albums and songs, and indeed it became clear that Asala is promoting her new album “Nothing More.”

2. Najwa Karam:

In another innovative way, the star Najwa Karam decided to promote her latest album, titled “Charisma”, with a group of unconventional photos, as she abandoned the idea of ​​a single photo for the album, and put up a photo for each of the album’s songs, through a photo session in eye-catching fashions. This attracted her audience, and they praised the unconventional method followed by “Shams Al-Lebanese Song.”

3. Samira Saeed:

“Diva” Samira Saeed resorted to promoting her latest songs in an unusual way as well, as she appeared in an advertisement for the song “Robot”, with a face half real and the other a robot. This propaganda was strange and unconventional for the “Diva” audience.

4. Haifa Wehbe:

The Lebanese artist, Haifa Wehbe, caught attention by promoting the song “If You Were” with the Egyptian artist Akram Hosni, where she published an innovative video clip that attracted the attention of viewers, as Hosni appeared entering a room, inspecting a group of dresses, choosing a short golden dress, and deciding to… He throws it on the sofa next to him, and is surprised to see Haifa Wehbe sitting wearing the dress. Akram commented on the video clip: “Is this churn better… or what?”, to which the Lebanese artist responded, saying: “Your home and your place… churn at your ease.”

5. Sumaya Al Khashab:

Star Somaya El Khashab and singer Omar Kamal chose an unconventional way to promote their song “I Promise You,” through emotional photos, which sparked speculation of a romantic relationship between the duo. It later became clear that she was promoting their song “I Promise You,” which achieved great success when it was released.

6. Carole Samaha:

It may seem like a bold and problematic method, but the Lebanese star Carole Samaha chose this unconventional method to promote her new song, as rumors spread claiming that she had separated from her husband, after a strong love story and long years of marriage. Carole broke her silence after a few days and wrote a blog post via On her account on the “X” website, she said: “Yes… I am divorced!” This sparked a state of controversy, and it later became clear that she was promoting her latest artistic work, which bears the same name.