At Paris Fashion Week recently, the Spanish brand “Louis” surprised the public with a unique collection of clothes that appeared as if they were out of a video game. And those clothes that appeared as images on a computer screen, according to the scientific magazine “The Verge”, are “Metaverse” fashions, which have been inverted into something tangible, meaning that the digital fashion in the “Louis” show is transferred to real life.Sorry,
The models surprised the audience with their strange looks as they circled the huge anthurium in the middle of the hall, between the sheer blouses and knit shoes they wore, hats, shirts and trousers with jagged edges and stained shades as if the clothes were faulty.
The pieces looked like they were inspired by the electronic game “Minecraft”, along with dozens of ordinary sets made of clothes that also take interesting shapes and textures in the play of fabrication and shades.
And “eye deception” is nothing new in fashion, according to The Verge, as designers have been using optical tricks on clothes for a long time. But what happened at Lowe’s show, which is usually attended by designers, celebrities and influencers, is the spread of the physical embodiment of digital clothing.
The Spanish brand manipulated the boundaries between the real and the fake, the actual, the imagined, the literal and the representational in its latest collection, even the anthurium flower that also appeared on the women’s shirts seemed unreal, like someone who edited her photo before uploading it to a magazine website, as if she challenges us to look at the shape of the clothes and the purpose that it serve him. Lowe’s is not alone in this field, as the fashion design houses have been looking increasingly at expanding their position in “Metaverse” and marketing new intangible products to consumers recently, and are considered among the most ardent supporters of “Metaverse”.
Among the well-known brands that entered the “Metaverse”, there are “Gucci”, “Palencia”, “Prada” and others. In Roblox, for example, players can visit the virtual Gucci Town website and purchase Gucci clothing as avatars.
=
