French luxury label Cartier stars Egyptian Montenegrin model and actress Tara Emad, Egyptian Tunisian star Hend Sabry, Tunisian actor Dhaffer L’Abidine and Egyptian actor Ahmed Malek in the brand’s latest campaign.

In the short video, promoted on the brand’s social media channels, the actors try to explain the word “simplicity.”

“It’s not complex or confusing. It’s ordinary, but precious,” Emad, who has a long-standing relationship with the brand, says in the video.

She then tries to draw a tree, birds, the sun and a house to represent simplicity.

“Its simplicity,” all the stars say toward the end of the video before Emad says: “Simplicity is a precious gift.”