Ski Dubai, the first indoor ski resort of its kind in the Middle East, has maintained its prestigious title after winning the votes of industry professionals and consumers around the world.

Majid Al Futtaim, the leading shopping mall development and management company in the Middle East, Africa and Asia, has announced that Ski Dubai has once again won the award for Best Indoor Ski Resort in the World. This year’s award is the latest in a record-breaking seven-year winning streak that began in 2015 when Ski Dubai was recognized for the first time by the World Ski Awards, which epitomize the highest standards of excellence in the ski tourism industry. Ski Dubai, along with its sister brand Ski Egypt, was nominated among ten internationally known indoor ski resorts, from Egypt, Germany, China, Spain, Scotland, New Zealand and the Netherlands. And “Ski Egypt” won among the first three places, during the fierce competitions that took place in this year’s edition.

Mohammed Al-Atari, Vice President of Operations and Global Snow Projects at Majid Al Futtaim Leisure, Entertainment and Cinema, said: “I am very proud of the results achieved by Ski Dubai and Ski Egypt and their reaching the first three places in the World Ski Awards this year. This win is recognized by the huge number of audience votes we have received from our customers.Customer satisfaction is at the core of our success along with our vision of creating great moments for everyone, every day.We look forward to expanding our footprint in the coming months and offering unparalleled snow resorts in Oman and Abu Dhabi.

He added, “Ski Dubai, in addition to its status and location as a popular destination for residents and tourists, plays a prominent role in achieving the tremendous growth in the field of sports tourism in the region and promoting the culture of winter sports in the UAE. In line with Dubai’s ambitious vision, we provide Helping the next generation of snow sports athletes realize their dreams of competing in the Winter Olympics and representing this beautiful country on the world stage.”

For his part, Sion Rapson, General Manager of the World Ski Awards, said: “This year witnessed a record number of votes from top ski tourism professionals, as well as hundreds of thousands of skiers from all over the world. We congratulate Ski Dubai on receiving the award. Awarded “Best Indoor Ski Resort in the World” by the ski industry and the public The World Ski Awards winners represent the pinnacle of excellence

Excellence, and Ski Dubai succeeded in achieving excellence and winning this award for the seventh year in a row. This win embodies our values ​​of inspiring innovation, local growth and prosperity, and I look forward to Ski Dubai’s successes in the coming year, based on its continued commitment to innovation and exceeding expectations.”

This victory comes one week after Ski Dubai hosted 12 national and international snow sports events, with the participation of 146 snowboarders, including 65 professional athletes from 23 countries. Of the 12 events, 11 were FIS-level events sanctioned by the global governing body for Olympic qualifying skiing and snowboarding. These achievements come after the ratification of the UAE’s membership in the International Ski Federation at the International Ski Conference this year.

Earlier this year, Ski Dubai caught the attention of one of the world’s leading snowboarders, Shaun White, who hosted a training session with the Sponsored Athletes, a diverse group of talented skiers and snowboarders from the region. Since 2017, the Supported Athletes program has offered talented skiers in the region a host of benefits including unlimited access to the slopes and over 90 hours of training with expert coaches who have trained many elite athletes. This year’s diverse group consists of 31 highly qualified male and female athletes from eight different nationalities, including 18 Emiratis, aged between 11-25 years.

Ski Dubai was launched in 2005 as the first indoor ski resort in the Middle East. Over the course of 15 years, Ski Dubai has succeeded in cementing its position as one of the most prominent attractions in the region and elevating its position as a lifestyle brand providing world-class experiences to the local community, snow sports enthusiasts and tourists from all over the world. Ski Dubai maintained its commitment to provide a unique visitor experience and achieve innovation through five ski slopes, a family snow park, with a range of fun activities and a special space inhabited by the famous penguins “King” and “Gento”, in addition to a full range of activities throughout the year. year, such as snow yoga sessions, snow racing and the snow warrior challenge.

Founded in 2017 by Majid Al Futtaim, Global Snow Ventures is the premier global brand that designs, consults, manages and operates indoor snow entertainment facilities. The global snow projects consist of two globally recognized brands Ski Dubai and Ski Egypt which were also finalists in this year’s World Ski Awards. In the coming months, Global Snow Enterprises is set to launch two more indoor snow resorts, Snow Oman at Mall of Oman in Muscat and Snow Abu Dhabi at Al Reem Mall.

The World Ski Awards, launched in 2013, aim to improve quality standards in the ski industry, and are the only global initiative dedicated to recognizing, rewarding and celebrating excellence in ski tourism. The votes are cast by world-class ski industry professionals, including high-level executives, travel agents, tour operators and agents, the media, as well as ski tourism customers.