Palestinian Dutch model Gigi Hadid opened up this week about what it is like to be a brand founder. 

Hadid, who launched her cashmere brand Guest in Residence in September, revealed to Vogue that she has “imposter syndrome all the time,” despite being in the fashion industry since she was 2 years old. 

Imposter syndrome is the persistent doubt concerning one’s abilities or accomplishments and feeling like a fraud. 

“You can’t model forever,” Hadid said. “I was creative and that is where I saw my life going.” 

The supermodel, who has a 2-year-old daughter with her ex-partner Zayn Malik, started taking her brand seriously when she was pregnant. 

“I think (pregnancy) just made me think about how much more settled I would feel to have an office space job. I can take my daughter there with me,” she said.

“I thought that it was…not necessarily obvious but expected for me to come out with something that was more a fast-fashion type situation,” she added. “It just felt like the right material that I could play with in a lot of different ways that was true to me, true to my style.” 

Hadid is one of the most sought-after fashion stars. She has walked for renowned fashion houses, fronted high-profile advertising campaigns and landed covers of prestigious publications all over the world.

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